Hugh Fearnley Whittingstall

 “ We’re sure you wouldn’t want fish to be hounded and harried to extinction, but especially not one that tastes so good. Please only buy sustainably sourced tinned tuna – the Fish4Ever brand is the one we recommend." 

“Given the bewildering range of tinned tuna available to the consumer we thought it might be worth mentioning ...brands that we know use sensitive fishing methods within well-managed fisheries. .. the Fish4Ever brand of albacore is sustainable fished nearer to home in the northeast Atlantic”.

From Hugh Fearnley-Whittingstall’s book Fish 

“ Fish4Ever sustainable tinned fish: I’m a big fan of tinned fish, from sardines to mackerel, and it’s great to be able to buy it with a clean conscience.”

In the Observer magazine HFW recommends