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| The best canned tuna in the UK! |
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This is the large Fish4ever boat...
And this is the small one from a local village which also supplies our tuna. |
Fish4Ever scores 86%!
Audited by Greenpeace in July 2010, Fish4Ever scored a massive 86% - that’s eight times better than John West!
Fish4Ever also topped the Ethical Consumer Best Buy Guide which featured all UK own label and supermarket brands. This latter guide is compiled by the ECRA, the UK’s foremost independent ethical audit organisation which ranks companies against a comprehensive list of consumer concerns. In this ranking we scored three times better than both Sainsbury’s and M&S, both of whom have done excellent work in sustainable fishing.
Click here for Greenpeace table.Click here for Ethical Consumer. |
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Fish4Ever tuna is never stacked too high or kept too long in the holds. |
Greenpeace 2011
On Monday January 10th, Greenpeace UK revisits the performance of the two big brands and supermarkets in the UK. This is a campaign tool to stir up the market and invite consumers to boycott brands that have made no effort to improve their act. Fish4Ever applauds and supports the aims of improving sustainability decisions at every level of the supply chain - but this cannot work without parallel support from consumers. Everyone buys canned tuna. Tuna sandwiches are one of the top 3 flavours in the UK – and the UK is one of the largest canned tuna consumers in the world! If the UK supports sustainability it will be a massive boost to good fishermen and better management globally. This is one product where we can all make a difference. |
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Skipjack tuna is unhooked by hand to the deck.
The island of Sao Jorge juts out into the sea. |
Fish4Ever Best Practice Recommendations
We issued our best practise recommendations to coincide with the launch of the film “The End of the Line” by Charles Clover.
- Look carefully at equipment and gear
- Avoid tuna caught in breeding areas of both target and by-catch fish.
- Encourage local artisan fisheries, especially pole and line boats.
- Companies should avoid illegal fishing and likely illegal fishing
- Tuna should never be sold as a KVI or Key Value Item.
- Stop using the term dolphin-friendly to sell tuna.
- Say where and how all fish is caught.
- Use the name of the specific species of tuna - and not the generic term tuna.
- Support and fund NGO’s and sustainability initiatives.
Click here to see our sourcing in full
Click here to see our Hidden Cost of Tuna Brochure. |
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This small tuna factory is critically important to the islands economy. |
About Us
Fish4Ever products are widely available in the UK market – in Waitrose and Asda, Ocado and Abel Cole, Booth’s and Budgen’s, Wholefoods and Planet Organic, farm shops, delis, organic shops and internet stores throughout the country.Fish4Ever tuna are all sourced from local and named pole and line boats that fish within a very limited or specific part of the sea. Our traceability documentation track the tuna from the boat to the can. Our olive and sunflower oil are cold pressed organic extra virgin oils from one Spanish farm. This is a quality and ethical pledge unmatched in the market. Click to buy here |
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