Fish-4-Ever

Summary Principles

• We will not sell fish that is endangered.  We will stop sales of fish listed as critically endangered by the IUCN.  We will also consult NGO-produced  avoid lists and recommendations.
• We do not catch or impact endangered species as by-catch.  We choose selective catch methods that are dolphin-friendly, albatross-friendly, bird-friendly, turtle-friendly and shark-friendly.
•  We commit to methods with low or near-zero by-catch.   Any by-catch should preferably be consumed and not discarded.
• We do not fish juvenile fish as by-catch.  If juvenile or younger fish are the target catch, we will be careful to choose selective methods that allow enough fish to swim on and live another day.  We will chose fishstocks that are well-managed and/or where stock levels are either sufficient or sufficient to recover.
•  We will avoid illegal fishing.  We will not buy from boats listed as illegal by the FAO, by Regional Tuna authorities and by Greenpeace.  We will keep this list updated.  We will also avoid all areas where high incidence of illegal fishing and poaching have been recorded and where we have reasonable grounds to believe that illegal fishing is occuring and/or where, were it to be occuring, it would be at levels that endanger marine conservation or represent a form of theft from poor economies.
• We will support packers and fishing companies with good traceability systems, good buying procedures and a record for responsible purchasing and that follow relevant regulations and prohibitions, eg on catch, size or seasonal limits.
• Our methods do not have a negative impact on the eco-system, for example coral reefs or the food and fauna on the ocean floor.
• We will try to support better managed seas, both with respect to the specific parts of the sea where our fish is fished and with regard to the wider management systems where relevant.
• We support the MSC sustainable fishing certification scheme.
• We support the concept of marine parks promoted by a numbero f NGO’s, including Greenpeace and the Marine Conservation Society.
• We support local and traditional fishing communities.   Wherever possible we will support fishermen that fish within their own territorial waters and we will support packers that are local to the fishing.  
•  We support the idea of fairly-trade fish.  We will not work with fisheries that are the result of an unequal deal between poor countries and rich countries that damage local fishing villages and communities.  We will not not support sweatshop-type factories in developing countries with no labour rights, bad working conditions, poor standards of hygiene, health and welfare.